LESSBEES

Our school project, called LessBees, aims to raise awareness about the importance of bees in our ecosystem. Bees play a crucial role in pollination, which directly impacts the production of various crops, including hops used in beer production. With the slogan "No bees no beer," our target audience is people between the age of 18 and 30, as we believe it is essential to educate the younger generation about environmental issues.

To engage our audience, we have created beer labels, posters, stickers, and a website. The beer labels feature eye-catching designs with information about the role of bees in beer production. The posters and stickers are strategically placed in schools, community centers, and local businesses to spread our message.

One unique aspect of our project is the use of virtual reality (VR) goggles. By wearing these goggles and looking at our posters, users can experience the consequences of good and bad environmental choices. They will witness the positive impact of supporting bee populations and the negative effects of their decline.

Through our project, we aim to inspire teenagers to make environmentally conscious choices and take action to protect bees and their habitats. By understanding the vital role bees play in our ecosystem, we hope to encourage a sense of responsibility and empower the younger generation to contribute to a sustainable future.