Thappy.io

At Heroes Only, I had the opportunity to contribute to the introduction of Thappy.io to potential users. Recognizing the challenge of engaging new audiences with the product, I spearheaded an innovative approach aimed at increasing brand awareness and driving user engagement.

To introduce Thappy.io to a broader audience, I developed a creative concept centered around attending fairs. We distributed branded bags to fair attendees, each featuring a QR code linking to a dedicated landing page. Visitors were prompted to provide their contact information, allowing us to follow up with a personalized email showcasing the benefits of Thappy.io in a visually engaging parallax format. See the parralax e-mail yourself in the button down below (the mail is in dutch).

In addition to the parallax email campaign, I designed a series of targeted email communications tailored to specific industries, including retail, catering, e-commerce, and leisure/recreation. These emails highlighted key features and benefits of Thappy.io relevant to each audience segment, encouraging them to explore the platform further.

Engagement Emails: Beyond the initial introduction, I crafted a variety of engagement emails focusing on actions such as newsletter subscriptions, demo requests, and more. These emails utilized visually appealing designs and persuasive copywriting to drive conversions and foster ongoing engagement with Thappy.io.